Pure Gold owns the Madsen underground mine in the Red Lake mining camp near Goldcorp's world-class Red Lake and Campbell mining complex. The planned production profile and grade compares favorable to recently-acquired operating gold mines and advanced projects in Canada (Island Gold, Lamaque, Timmins, Seabee, Macassa, Casa Berardi). Purchase price and subsequent market valuation reveal these underground Canadian gold mining projects tend to trade at a premium to asset value. Well at least at some point in their development or operating lifetime. Pure Gold currently trades at substantial discount to NPV. That will change.